Fiat, Ford Offer Incentives To Win VW Owners In Italy
Volkswagen AG’s rivals are stepping up campaigns designed to lure away its customers in the wake of the German auto maker’s emissions-testing scandal. Ford Motor Co. and Fiat Chrysler Automobiles NV have provided some of their dealers with new trade-in and other incentives to help convince owners of older Volkswagen, Audi and other Volkswagen automotive brands to buy their new models. This is a bold move and if succeeded, it will aggravate even more VW’s financial losses. It is likely that the insurers will provide bonuses to those who switch their car from a VW to one of its competitors. But, you should get free car insurance quotes first and compare prices.
Ford’s incentives are available in Germany, France, Italy, Spain, the U.K. and several other European countries while Fiat Chrysler’s incentive is only for cars bought in Italy. Available for gasoline- and diesel-powered vehicles, the deals look to take a bite out of Volkswagen’s market-leading 25% share of the European car market. Volkswagen last year sold 3.2 million cars in the region, twice as much as the other two companies combined.
On Sept. 25, Ford began offering consumers between €750 ($845) and €1,750 to trade Volkswagen-made cars regardless of the model year. The incentives had been in place, but previously were applied only for 2004 model year or earlier vehicles. The amount of the Ford incentive varies from country to country, and in Italy ranges from €750 for a consumer who buys a Fiesta to €1,750 for the acquisition of a Focus. The company hasn’t said when the offer expires.
The Fiat Chrysler incentive, which ranges from €500 for a Fiat 500 to €1,500 for a Jeep Grand Cherokee, is paid to the dealer who can retain it or pass it along to buyers. Fiat Chrysler’s incentive runs through the end of the month.
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